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Why Designers Shouldn’t “Fix” Other Designers’ Logos

Why Designers Shouldn’t “Fix” Other Designers’ Logos

No matter how simple the end product, design is hard work. To come up with something that looks good, something somebody likes, is at best tangential to the main point. Whether the result of all of that work is something anybody likes is all but meaningless. The question is, does it succeed at meeting the project goals?

And you don’t know the answer to that question.

Profit is Not a Value

Profit is Not a Value

Any executive or business owner will say their company values integrity, and virtually every company claims that they reward and value their employees exhibiting their brand values.

But is that really accurate?

I’ve heard of a lot of CEOs being fired for failing to turn a profit, so where are all of the CEOs, executives and managers who lost their jobs for failing to adequately exhibit and execute the brand’s core values?

File Types, Compatibility and Clarity

File Types, Compatibility and Clarity

If you’re like me, you’ve probably spent some time wondering (and Googling) about the differences between various popular format types commonly used for graphic design applications. So I decided I’d create a resource that’s hopefully a handy reference on the matter of discerning file type supports and behavior.

Pantone, Color, and What I Wish I Had Known Sooner as a Designer

Pantone, Color, and What I Wish I Had Known Sooner as a Designer

One of the most difficult things for me to learn in my transition from the classroom to a professional branding agency was how to properly handle color output. Sure, I knew how to find the Pantone swatch I wanted, but how to properly utilize that swatch and ensure consistency across all media—this was new to me.

So I decided to write this post in the hope of saving you some from some of the pitfalls that I failed to avoid.

Social Media, Compulsion, and the 12 Things I Learned on My Break from Facebook

Social Media, Compulsion, and the 12 Things I Learned on My Break from Facebook

I’m beginning to believe that becoming more connected with everyone is making me less connected with anyone. All that time spent browsing, reading, liking…it has to come from somewhere. Any minute you are or could be in the presence of another human being spent on social media is a minute you’re taking from them and splitting up a dozen, a hundred, or a thousand ways. It’s significantly weakening one good relationship in the name of very slightly strengthening many others.