Skip to main content

Why Designers Shouldn’t “Fix” Other Designers’ Logos

Published: September 4, 2015
In: Branding | Design | Logo Design | Personal | Quotes and Advice

No matter how simple the end product, design is hard work. To come up with something that looks good, something somebody likes, is at best tangential to the main point. Whether the result of all of that work is something anybody likes is all but meaningless. The question is, does it succeed at meeting the project goals?

And you don’t know the answer to that question.

Profit is Not a Value

Published: August 5, 2015
In: Branding | Design | Quotes and Advice

Any executive or business owner will say their company values integrity, and virtually every company claims that they reward and value their employees exhibiting their brand values.

But is that really accurate?

I’ve heard of a lot of CEOs being fired for failing to turn a profit, so where are all of the CEOs, executives and managers who lost their jobs for failing to adequately exhibit and execute the brand’s core values?