Why Designers Shouldn’t “Fix” Other Designers’ Logos
Published: September 4, 2015
In: Branding | Design | Logo Design | Personal | Quotes and Advice
No matter how simple the end product, design is hard work. To come up with something that looks good, something somebody likes, is at best tangential to the main point. Whether the result of all of that work is something anybody likes is all but meaningless. The question is, does it succeed at meeting the project goals?
And you don’t know the answer to that question.
Pantone®, Color, and What I Wish I Had Known
Published: April 1, 2015
In: Design | Logo Design | Quotes and Advice
One of the most difficult things for me to learn in my transition from the classroom to a professional branding agency was how to properly handle color output. Sure, I knew how to find the Pantone swatch I wanted, but how to properly utilize that swatch and ensure consistency across all media—this was new to me.
So I decided to write this post in the hope of saving you some from some of the pitfalls that I failed to avoid.