…Lately, I’ve been wondering whether I can actually continue supporting Instagram and the company behind it, however passively or at whatever seemingly insignificant scale. And while I was zeroing in on this answer anyway, the events of the last couple of weeks have clearly cemented in my mind that the answer—for me, at least—is an unequivocal “no.”
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No matter how simple the end product, design is hard work. To come up with something that looks good, something people like, is at best tangential to the main point. The question is: does it succeed at meeting the project goals? And you don’t know how to answer that question.
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Any executive or business owner will say their company values integrity, and virtually every company claims that they reward and value their employees exhibiting their brand values. But is that really accurate?
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